West of Alanya town the coast is lined with a chain of resort villages rather than one big centre. Travelling east, you meet them in this order: Okurcalar first, then İncekum, Avsallar, Türkler and Konaklı, and finally Alanya town itself. Each has its own small high street and a run of beach hotels, and they are close enough to one another that the differences in drive time are measured in minutes, not hours.
That order matters, because the two airports lie at opposite ends of the line. Antalya Airport (AYT) is to the west, so Okurcalar is the first stop coming from there. Gazipaşa-Alanya Airport (GZP) is east of Alanya town, so from there you drive through Alanya and then continue west along the shore to reach the same villages. If you want a feel for the character of each area before choosing a hotel, our Alanya where-to-stay guide covers them in more detail.