Kemer is both a town and the name people use for the whole coastline between Antalya and the Olympos area. A single main road runs along the shore, squeezed between pine-covered mountains and the sea. That setting is the region's signature: green slopes right behind the beach, clear water and pebble or mixed sand-and-pebble beaches rather than the long sandy strips you find east of Antalya.
Driving south from Antalya you pass the villages in this order: Beldibi, Göynük, Kemer town, Kiriş, Çamyuva, Tekirova, and then, after a turn off the main road, Çıralı and Olympos. Each has its own character, so it is worth knowing the difference before you book a hotel.