The Bodrum peninsula juts into the Aegean west of the airport. Its south coast, from Bodrum town through Gümbet, Bitez and Ortakent to Turgutreis, faces the open sea and has the longer beaches. Its north coast, with Yalıkavak, Gündoğan, Türkbükü and Torba, is more indented, greener and generally calmer, with many small bays and wooden jetties instead of wide sand.
Distances on the peninsula are not huge, but the roads are winding and busy in July and August. If you plan to spend evenings in Bodrum town, staying at the far western or northern tip means a taxi or transfer every time. If you want quiet, staying right in town means music late into the night. Decide which of these matters more before comparing hotels.